Following the release of Unapologetic, "What Now" made appearances on various charts around the world. "What Now" received generally positive reviews from music critics, with many calling it an emotional, stand-out song on the album and praising Rihanna's vocals. The song is a mid-tempo piano ballad which incorporates sounds which resemble "sonic bombs" during the chorus and "crashing" drums. Another remix collection was released to Beatport on October 29, 2013.
The single was serviced to US rhythmic radio on September 24, 2013, before impacting mainstream radio on Octoas the fifth international single and sixth overall from Unapologetic. A remix collection was released exclusively to Beatport on Aug and later via iTunes, Amazon, and Google Play on September 17, 2013. It was written by Olivia Waithe, Parker Ighile, Maestro The Baker and Nathan Cassells alongside Rihanna, with production handled by Ighile and Cassells.
" What Now" is a song recorded by Barbadian singer Rihanna for her seventh studio album, Unapologetic (2012).
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